Managing your websiteA website that is not updated on a regular basis will generally be lost among the rest of the websites that were set up and left to gather link rot. You can usually find them on page 22,335 of 35,000 pages on Google or the other searches. When you delete an old page from your website, it doesn't just disappear from the search engine indexes. It shows up as an error 404 "page not found" and a few of these can negatively affect your search engine ranking. Managing a website is a task best managed by a qualified webmaster. When a webmaster updates a website and a link is added, the search engines are notified to add it to their indexes. Likewise, when a page is dropped, the file remains on the site as a redirect so no visitors are lost due to a dead link. Finally, websites need to be checked consistently to make sure that all of the links are active and working, particularly when links to other websites are resident, seldom do they ever notify their link partners when they have updated their pages and again, dead links affect search results. If you don't have the time to manage your own website, you should search out a qualified webmaster, the results are worth the effort. |
